The Impact Of Anarchism On The Political Philosophies Of...

The political attitude today is not characterized by positivity and hope but of despair. Long gone are the days of the social political philosophies of the immediate past. Anarchism is not normative, it does not provide instructions on how to achieve absolute freedom, it only states that freedom and liberty can exist, anarchism is not an ideological movement, it is an ideological statement. People around the world prefer the values of freedom and equality above all other values, freedom and equality can be classified as even more important than personal wealth, technology, capitalism and even nationalism. Anarchism is an extremely broad ideology and there are important differences within the concept of the anarchism itself. There are many different definitions within the anarchism as there is no defined hypothesis to anarchism except that the government should not exist. Individualist anarchists and anarcho-capitalist have sympathy within the principles of free market liberalism, ho wever, this would not apply to social anarchists in general. In anarchy, people can assemble in any economic system they desire – socialism, capitalism, syndicalism etc. The market is itself a system, an institution with procedures, social relations and infrastructures whereby parties engage in exchange. Therefore the market is not directly linked to capitalism, as it can exist within any other ideology. Markets are institutions in which individuals or collective exchange goods and services.Show MoreRelatedEcologism1381 Words   |  6 Pagesindicators such as GNP and GDP on the basis that they take no account of environmental costs. This has led to the development of alternative economic indicators; these include ANP adjusted national product. Such indicators take into account environmental impact. Maximists have criticised such indicators on the basis that they are seen to condone the maximisation of throughput. Minamilats have tried to counter argue such a point by claiming that throughput can be reduced by such measures are recycling,Read MoreInternational Trade and Foreign Direct Investment6262 Words   |  26 Pagestheir rules and regulations. True; Easy 12. Global businesses can afford to ignore the political and legal climate in countries in which they currently operate. False; Easy 13. A main differentiator of political systems is each system’s philosophy on the rights of the individual and the group as well as the role of government. True; Easy 14. Most countries maintain a balance between anarchism and totalitarianism and the balance is often a reflection of the country’s history, cultureRead MoreInternational Trade and Foreign Direct Investment6272 Words   |  26 Pagesby their rules and regulations. True; Easy 12. Global businesses can afford to ignore the political and legal climate in countries in which they currently operate. False; Easy 13. A main differentiator of political systems is each system’s philosophy on the rights of the individual and the group as well as the role of government. True; Easy 14. Most countries maintain a balance between anarchism and totalitarianism and the balance is often a reflection of the country’s history, cultureRead MoreThe Protesters And The Streets Of Downtown Los Angeles Essay2423 Words   |  10 Pagescame from. What is your name and where and when where you born? My name is Ricardo Flores Magà ³n and I am the son of Teodoro Flores and Margarita Magà ³n. I was born on September 16 1874 in the city of San Antonio Eloxochitlà ¡n, located in the Mexican state of Oaxaca. This city has been known as an indigenous Mazatec community. Approximately 96% of the people living in the municipality speak the indigenous Mazatec language. Many years later the city was later named after me, Eloxochitlà ¡n de Flores Magà ³nRead MoreHerbert Spencer Essay13142 Words   |  53 Pages | Herbert Spencer (1820-1903) was an English philosopher, scientist, engineer, and political economist. In his day his works were important in popularizing the concept of evolution and played an important part in the development of economics, political science, biology, and philosophy. Herbert Spencer was born in Derby on April 27, 1820. His childhood, described in An Autobiography (1904), reflected the attitudes of a family whichRead MoreEssay on Anti Globalization3397 Words   |  14 PagesAntiglobalization Anti-globalization is a term used to describe the political stance of individuals and groups who oppose the neoliberal form of globalization (using the term globalization in a doctrinal sense not a literal one). Anti-globalization is also used to refer to opposition to international integration (using the term globalization in a literal sense not a doctrinal one). Anti-globalization can denote either a single social movement or an umbrella term that encompasses a number ofRead MoreCo Operative Society5798 Words   |  24 Pagesis a business organization owned and operated by a group of individuals for their mutual benefit.[1] A cooperative is defined by the International Cooperative Alliances Statement on the Cooperative Identity as an autonomous association of persons united voluntarily to meet their common economic, social, and cultural needs and aspirations through jointly owned and democratically controlled enterprise.[2] A cooperative may also be defined as a business owned and controlled equally by the people whoRead MoreTheories of Organizational Behavior10512 Words   |  43 Pageslifts us out of ‘bare life’. Organization is also intimately, and utterly, connected to thought. While many, and by no means just those in the West, think of themselves as ‘free’ from enslavement by others, and even free from the organization of the state, who can argue that they are also free from the pervasive effects of language, culture and science? These are matters into which we find ourselves ‘thrown’, long before we wake up to their organizing effects. If, indeed, we ever do wake up. For ifRead MoreOrganizational Behaviour Analysis28615 Words   |  115 PagesIndividual Level The Group Level The Organisation Level The Society Level Interactions between the Levels Morgan’s Metaphors The Metaphors in Brief The Machine Metaphor The Organic Metaphor The Brain Metaphor Cultural (Anthropological) Metaphor The Political Metapho r The Psychic Prison Metaphor Flux and Transformation The Dominance Metaphor Using the Metaphors References and bibliography Workshop Aims Workshop Objectives Reading Lists Core Texts 1 2 3 3 3 4 4 4 4 5 5 5 7 10 10 13 13 14 15 16 16 17 18

Case Study of Csd Industry, Rte Industry and Specialty...

A Comparison of the Carbonated Soft Drink, Ready-to-Eat Breakfast Cereal and Specialty Coffee Industries Using Porters Five Forces Michael Porter’s framework describes an industry as being influenced by five forces: buyer power, supplier power, threat of substitutes, threat of new entrants and the degree of rivalry between existing firms within the industry. A strategic business manager can use Porter’s model to more clearly understand the industry environment in which its firm operates and to therefore develop a competitive edge over rival firms. After analyzing the carbonated soft drink, ready-to-eat breakfast cereal and specialty coffee industries using this framework, I found that the three industries were very similar in their†¦show more content†¦According to the Cola Wars case, a bottling plant could cost as much as 75 million dollars and â€Å"Coke and Pepsi each required close to 100 plants to provide effective nationwide distribution.† (Yoffie , 3). Additionally, Coke and Pepsi have deals with many distribution channels; such as cooperative merchandising agreements and franchise agreements with their bottlers that forbids the bottlers from carrying â€Å"directly competing brands.† (Yoffie, 3). These agreements limited the ability of new entrants to utilize the distribution channels that would make them successful in the industry. Lastly, Coke, Pepsi and Cadburry Schwepps claimed about 89.3 percent of the soft drink industry, with Coke and Pepsi accounting for the majority. The ability of a new entrant to wedge itself between these highly established branded firms and their loyal consumers is nearly impossible. Likewise, brand loyalty to the major firms in the ready-to-eat cereal industry was strong as these companies alone accounted for 59% percent of the industries’ sales by volume in 1993 and for about 86 percent of market shares in the industry. (Corts, 2). Also similar to the carbonated soft drink industry are the rest of the major barriers to entry in the ready-to-eat cereal industry: capital requirements, access to distribution channels

Critical Review Business Process Management

Question: Discuss about theCritical Review for Business Process Management. Answer: Introduction: A Critical Review on Keziere, R. (2009) 'Prepare to Demoliosh Application Silos', Information Management, April, pp. 23-26. The conceptual frameworks which are being used in the business world are characterized through degree of variance. The various terminologies used in the business are different according to the scenarios in the business. Therefore, the conceptual frameworks required to be streamlined according to the nature of business and thus, various things in business could be simplified. Thus, the author tries to state that a demystification of business processes is necessary and it would improve management in the business organizations. In nutshell, business process management, enterprise application integration, and ERPs are required for the establishment of strategies in an organization according to the expectations and demands of clients (Al-Mashari, Al-Mudimigh and Zairi, 2003). There should be a continuous growth in a business and efficiency of business should be optimized. The topic discussed by the author is in the terms of the increment of efficiency of business by increasing the efficiency of entities of business. Challenges such as competency and competition should be kept in mind while strategizing comprehensive plans for an organization. Business process management can help in dealing with these kinds of challenges. This section consists of the critical review about the author's paper. The effectiveness of the article would be analyzed as well as discussed with the concept of business process management. The strengths and weaknesses of the article are examined (Bancroft, Seip and Sprengel, 1997). The author starts with the concepts of business and its definitions. There are various sub-divisions and sectors in business world and hence, all theories of business are not applicable in each and every sector of business. The variations in the application of theories have undermined the perspectives of business. Other than this, the author tries to provide an idea of central repository system. Therefore, uniformity in different processes of business could be achieved through this kind of system. Further, the article shows ERP as one of the best solutions in modern business. But, the concept should be applied according to the organization. The author tries to describe the various aspects of business process management. The author emphasizes on the addition of business process management and considers it as a valuable aspect. In this way, the organization can work on the aspect of competitiveness. Moreover, ERP is valuable for business process management (Aladwani, 2001). The article has various weaknesses and strengths. The advantages of the review are that it is focused on the role of conceptual frameworks in the world of business in current scenario. It can be considered that the perspectives which are discussed are essential for increasing the operational capacity of the business. Business process management is extensively evaluated in this article. Moreover, the evaluation for enhancing the execution of theories in the process of business in organization remains pertinent. The weaknesses of the article would include the failure of author to include case studies in the article, which shows the execution of business process management in various organizations. The author does not try to integrate empirical framework in the analysis (Berger and Luckmann, 1996). Various aspects are obvious in the analysis provided by the author. The author concentrates on the demystification of BPM. In other words, BPM encloses the foundation of strategies in an organization which would depend on the needs and demands of clients. There are many sectors in modern business world and every business theory is not applicable on every sector (Brocke, 2010). A Critical Review of Da Xu, L. (2011) 'Enterprise Systems: State-of-the-Art and Future Trends', IEEE Transactions on Industrial Informatics, vol. 7, no. 4, pp. 630-640. Enterprise information system are used as the tools for the extension of business processes and integration of those processes in a business. It can be helpful in both interorganizational and intraorganizational levels. The introduction of ES has been possible due to the revolution in the field of business informatics. Global economy and advancement in the field of information technology has also been a boosting factor for enterprise systems. Manufacturing industries and services need enterpsise system for the integration of information and, information technlogy has helped enterprise systems in improving the fucntions of the industry. In earlier times, FIS (functional information system) were used for partial integration of business functions. But Enterprise sytems like ERP are used for proper business integration. In this way, businesses can achieve competitiveness, competency and efficiency. The popularity of ERPs is increasing in small and medium scale industries. The paper conce ntrates on the implementation of ERP and its role in organizational success in future (Carlino and Kelly, 2000). The advancement in the field of information integration techniques in the industries have contributed immensely to the utilization of enterprise systems. Moreover, different techniques are used in examining enterprise systems. The factors used for examining ES are grid computing, service oriented architecture, enterprise application integration, workflow management and business process management. Many applications need a part of every technique and thus, it results into the increment of utilization of enterprise systems (Chakraborty and Sharma, 2007). Thus, author has discussed the rate of acceptance of enterprise systems in today's business world. He also discusses about the techniques which are used for the selection ES tools in business processes. The author relates the research with the surveys focused on the field of development of enterprise systems which is related to industrial informatics (Chen, 2001). A complete overview of enterprise systems is provided by the author in this article. Moreover, author has tried to compare industry oriented ES and ES used for general purpose. He states that ES makes sure that the information in the organization is shared among different functional areas in the organization (Da Xu, 2011). The author describes the difference between ERP and ERP III. Further, technlogies which are helping ERP systems are clearly defined in the article. Though author has not got deep into the process of data collection in business process (which is considered as the lifeline for the ES systems). The article tries to show the improvement of business process due to ERP systems and succeeded to an extent. The importance of process modeling for the process of industrial informatics is evident. The author tries to show the relationship between operations and integration of inforamtion, but could not provide accurate references for the topic. But, other techniques such as se rvice oriented architecture and EAI are defined and discussed by the author(Davenport, 2000). The aim of the author to study about the recent trends related to enterprise systems is fulfilled through this article. The author, though considers different challenges regarding implementation of ES in the organizations, it is has been clearly stated that efforts are needed to improve ES and the demand of ES would be increasing in future and it will emerge as a future trend. A Critical Review on Yusufa, Y., Gunasekaranb, A. and Abthorpe, M.S. (2004) 'Enterprise Information Systems Project Implementation: A case study of ERP in Rolls-Royce', International Journal of Production Economics, vol. 87, no. 3, pp. 251-266. Active players are required in the global market so that businesses could be internationalized. The standard of operations is set through globalization of operations. Various sectors have plunged into business world and the factors of modern business warefare have increased from quality and price to competitiveness, responsiveness and flexibility. Therefore, several organizations have utilized outsourcing as an alternative and decentralized functions of their business. Hence, it comes with the difficulty of integrating or coordinating the processes in the organization. Modern technologies though help in the integration of various business processes in an organization. Different systems such as ERP manufacturing resource planning have been a necessary part of the organization in terms of integration. Different firms round the globe are utilizing ERP systems to re-engineer the processes in their business. They use ERP to enhance their business processes according to their requirements. The author tries to emphasize on the execution of enterprise system project with the help of analysis of the case study of enterprise resource planning in Rolls-Royce (Aladwani, 2001). The author has described the concepts of internationalisation and economic globalization in the beginning of the article. It has been stated in the article that the above said factors are necessary to acheive competitive edge in a business. Execution of ERP and other information system enhance integration in the business process. Though, there are business processes where execution of ERP systems have failed and the reason for failure lies on the obselete management during the execution of information systems. The paper focuses on the successful execution of ERP and the case study of Rolls-Royce was analyed in the paper (Yusufa, Gunasekaranb and Abthorpe, 2004; Holt, 1999). The paper tries to analyze the case study in depth and tries to find out the problems, which were faced by the company during the execution of enterprise resource planning. It uses the case study methodology to find the different aspects of ERP implementation. The merits of the paper are that the authors have also discussed issues related to business, operations and work culture during the execution of ERP. They have tried to go in-depth of the issues. But, the demerit with the paper was that the difficulties related to ERP execution was narrowed down to a particular software SAP R/3 and authors failed to shed light on other software packages. The results of the project are time constraint and require an amount of time to demonstrate results. Moreover, the sustainibility of EIS requires to be analyzed further. Further, the paper focuses on the small scale implementation of ERP. The idea of execution of ERP system in large scale is not clearly defined. Hence, in nutshell, further research should be performed for enhancing the advantages of information systems in the organization (Trunick, 1999). A Critical Review on Helo, P., Anussornnitisarn, P. and Phusavat, K. (2008) 'Expectation and Reality in ERP Implementation: Consultant and Solution Provider Perspective', Industrial Management Data Systems, vol. 108, no. 08, pp. 1045-1059. In today's generation, the information systems are becoming very important for all the organizations whether it is public or private. Now that the globalization is increasing widely, if the supply chain is complex, the organizations may need more tools to manage their activities. The fundamental tool in that case for the competitive organizations is Information System. The Enterprise resource planning is the most mentioned information system in business and research news. ERP is an integrated system that does not require periodic updates but operates in real time. It automatically coordinates the activities between different applications like inventory, production control and accounting departments. It uses the database technology to integrate and control all the business information like supplier, employee, product, customer and financial data. Though Enterprise resource planning has greatly evolved and developed around the world lately, but implementing it is still a difficult task faced by the organizations. The main problems faced by the organizations are that of over budget and the time required for the implementation. Another issue noticed was that implementation of many ERP failed to achieve the expectations and targets of the organization. According to a study, 90% ERP projects in terms of project management were considered as a failure. Many companies even abandoned ERP implementation. The failure was mostly due to the difficulties faced in t he implementation phase irrespective of the organization's investment in the project. The technological related issues were not the one faced in ERP implementation but mostly human related and organization issues like organizational culture, resistance to change, project mismanagement, incompatible business processes etc.(Elbertsen and Van Reekum, 2008). Many researches have been conducted lately to know about the success and failures of ERP implementation in an organization that experienced ERP implementation. A number of ERP consultants and providers were questioned about their experience of ERP implementation. The results were analyzed and suggestions were made for the improvement (Jeston, 2012). The results concluded that there was a trade-off situation between the customization requirements and generic purpose systems related to business types and industries. Many mid-sized companies were driven towards ERP adoption due to comparison of software with the company's business process and competitive pressure (Keziere, 2009). Adjustment of the ERP system with respect to business reality is obvious. For small scale software packages, flexibility is difficult but large scale software packages like MySAP and Oracle offer different ways to use parameter control for processes and sometimes even industry specific solutions. An ERP system though difficult to implement but if once implemented correctly can give many advantages and benefits by Aladwani (2001) , Al-Mashari et al. (2003) , Carlino Kelly (2000), Chakraborty Sharma (2007), and Elbertsen Van Reekum (2008) saving time and expense of an organization. The decisions are made quick and with fewer errors by the management. The integration leads to many benefits like sales forecasting, order tracking, chronological history of the transactions, revenue tracking etc. ERP also centralizes business data which helps in eliminating the need to synchronize the changes and improve data security. Apart from these positive aspects, it also has some negative points which cannot be ignored like the customization is a problematic issue also, the re-engineering of business processes may affect the competitiveness or divert the focus from the critical issues that need more attention(Al-Mashari and Zairi, 2000). A Critical Review on Abdinnour-Helm, S., Lengnick-Hall, M.L. and Lengnick-Hall, C.A. (2003) 'Pre-implementation Attitudes and organizational Readiness for Implementing an Enterprise Resource Planning System', European Journal of Operational Research, vol. 146, no. 2, pp. 258-273. The Enterprise systems (ES) has been popular in both the public and the private sector in the past decade. They were introduced in the market in the 1990s looking at the increasing tendency for globalization acquisitions and mergers and another way to improve and optimize the operations in business. The implementation of the enterprise system is very complex due to the data standardization and wide integration, adopting the best-practice models of business that involve re-engineering of business process, and lastly, the involvement of huge number of stake holders. Few companies have gained remarkable progress in productivity and speed while others experienced failure prone implementations of ES (Bancroft, Seip and Sprengel, 1997; Berger and Luckmann, 1996; Davenport, 2000). The referred research paper tells about the enterprise systems that were successfully re-implemented. The example has been given to illustrate is Scandinavian high tech company, which was able to implement ES successfully even after facing some problems like insufficient change management, issues in outsourcing partners and lack of support from top management. To identify the factors that were responsible for the success, Multi theory approach is used. The multi theory approach incorporates both contextual theory and institutional theory. Institutional factors have been recognized along with the mainstream list of critical success factor. The major finding that the research concluded was that the local expert's explanation of ES implementation is of great importance. However, contextual factors cannot be ignored as well(Abdinnour-Helm, Lengnick-Hall and Lengnick-Hall, 2003; Poirier and Walker, 2005). The most important point about the paper is that it has used Multi theory approach in order to identify the factors that contributed to the success of re-implementation of ES. The approach was supported by Chen and Rossi because of its ability to use the resources for social reform and its contribution for development of social science theory. It has coupled both the contextual and institutional theory. Also, the interpretive paradigm has been incorporated in the paper whose aim is to understand the subjective meanings of the organization. The interpretive paradigm can be used to understand the happenings in social environment and also what it is meant for the ones who are experiencing those events according to Wright and Losekoot. The use of interpretive paradigm has been helpful in collecting the information related to real time scenarios, which was necessary to analyze the institutional factors. Hence, the decision of selecting interpretive paradigm was considered a better choice( Svejvig, 2011). The thing that was appreciated most about this paper was the idea of using deviant case study from the previous studies for identifying the factors that have influenced the enterprise system implementation. A new gateway for the future researches has been opened up by deviating from the concept of core idea. Another thing that should be taken into consideration is the Multi theory approach used in order to investigate those factors and interpretive paradigm for examining the scenarios of real time has added great value to this paper. References Abdinnour-Helm, S., Lengnick-Hall, M.L. and Lengnick-Hall, C.A. (2003) 'Pre-implementation attitudes and organizational tional readiness for implementing an enterprise resource planning system', European Journal of Operational Research, vol. 146, no. 2, pp. 258-273. Aladwani, A. (2001) 'Change management strategies for successful ERP implementation', Business Process Management, vol. 7, no. 3, pp. 266-275. Al-Mashari, M., Al-Mudimigh, A. and Zairi, M. (2003) 'Enterprise resource planning: A taxonomy of critical factors', European Journal of Operational Research, vol. 146, no. 2, pp. 352-364. Al-Mashari, M. and Zairi, M. (2000) 'The effective application of SAP R/3: A proposed model of best practice', Logistics Information Management, vol. 13, no. 3, pp. 156166. Bancroft, N.H., Seip, H. and Sprengel, A. (1997) Implementing SAP R/3: How to Introduce a Large System into a Large Organization, 2nd edition, Prentice Hall. Berger, P.L. and Luckmann, T. (1996) The Social Construction of Reality. A Treatise in the Sociology of Knowledge, New York: Double Day. Brocke, J.V. (2010) International handbook on information systems, New York: Springer. Carlino, J. and Kelly, J. (2000) AMR research predicts ERP market will reach $66.6 billion, [Online], Available: https:/www.amrresearch.com/press/files/99518.asp [12 August 2016]. Chakraborty, S. and Sharma, S.K. (2007) 'Enterprise resource planning: an integrated strategic framework', International Journal of Management and Enterprise Development, vol. 4, no. 5, pp. 533-551. Chen, I.J. (2001) 'Planning for ERP systems: Analysis and future trend', Business Process Management Journal, vol. 07, no. 05, pp. 374386. Da Xu, L. (2011) 'Enterprise Systems: State-of-the-Art and Future Trends', IEEE Transactions on Industrial Informatics, vol. 7, no. 4, pp. 630-640. Davenport, T.H. (2000) 'Mission Critical: Realizing the Promise of Enterprise Systems', Harvard Business School Press. Elbertsen, L. and Van Reekum, R. (2008) 'To ERP or not to ERP? Factors influencing the adoption decision', International Journal of Management and Enterprise Development, vol. 5, no. 3, pp. 310-330. Helo, P., Anussornnitisarn, P. and Phusavat, K. (2008) 'Expectation and reality in ERP implementation: consultant and solution provider perspective', Industrial Management Data Systems, vol. 108, no. 08, pp. 1045-1059. Holt, L. (1999) 'Competition heats up in ERP', Info World, vol. 21, no. 6, p. 65. Jeston, J. (2012) Business process management, Burlington: Butterworth-Heinemann. Keziere, R. (2009) 'Prepare to Demoliosh Application Silos', Information Management, April, pp. 23-26. Poirier, C.C. and Walker, I. (2005) Business process management applied: creating the value managed enterprise, Boca Raton: J. Ross Publishing. Svejvig, P. (2011) 'A Successful Enterprise System Re-Implementation Against All Odds-A Multisourcing Case Study', Journal of Information Technology Case and Application Research, vol. 13, no. 4, pp. 3-31. Trunick, P.A. (1999) 'ERP: Promise or pipe dream?', Transportation Distribution, vol. 40, no. 1, pp. 2326. Yusufa, Y., Gunasekaranb, A. and Abthorpe, M.S. (2004) 'Enterprise information systems project implementation: A case study of ERP in Rolls-Royce', International Journal of Production Economics, vol. 87, no. 3, pp. 251-266.

Pay to Play When Is It Time to Use Paid Promotion

In a perfect world, great content alone would be enough for you to reach your content marketing goals. Fresh, engaging content would stand out in the crowd and get all the attention it deserves. Unfortunately, real-life content marketing doesn’t always work that way. The online landscape is saturated with rapidly-increasing amounts of valuable content and there’s only so much information that people can consume. Free Actionable Bonus: Free Actionable Bonus: Want to create better content for social media? Get the complete guide to building a social media strategy and creating content for social, plus 6 awesome examples to inspire your next post. You can take the slow and steady route to organically grow your audience with great content. But with supply often outpacing demand, even high-quality content can slip through the cracks. So, how do you get a competitive edge when there is so much content being produced? Paid promotion might be one answer. Understanding Paid Promotion Before diving too deeply into the nuts and bolts of paid content promotion, it’s important to make the distinction between paid and organic promotion. There are many organic channels for content promotion that can help boost your visibility: SEO techniques Social media Influencer marketing Webinars and other live events Word-of-mouth While these organic promotion methods don’t involve spending any money, they do require a fair amount of creativity, effort and perseverance. Customizing for your target audience can also be more difficult with organic promotion strategies. That’s why paid content promotion can serve as a valuable complement to your existing organic promotion strategy. The concept of paid promotion isn’t new. In fact, a SocialBakers study from 2013 showed that even then, 77% of Facebook pages were relying on paid traffic for promotion. Facebook: This channel remains the top choice among marketers for paid promotion because of the excellent targeting capabilities and broad reach. LinkedIn: This networking platform offers some great paid-promotion options for marketers, especially in the B2B realm. LinkedIn has proven to generate more leads for B2B businesses than Twitter, Facebook or blogs. Pinterest: If your business produces some great visuals, Promoted Pins can be an effective way to get you seen by a wider audience. Twitter: You might not have thought of Twitter as a paid-promotion channel, but the platform presents some valuable opportunities. Research shows that 74% of consumers follow brands on Twitter to receive updates and promoted tweets ensure that your content is reaching the most qualified audience. Outbrain: The Outbrain platform allows you to promote your content as â€Å"recommended articles† on other websites. Similar content-discovery networks include Taboola and LinkWithin. Search engine advertising: Search ads allow for laser-focused targeting and offer options for virtually any budget. Not only does paid promotion require little manual effort in comparison to organic methods, but it also allows you to present your content to a highly-targeted audience. Is It Worth It? Even marketers who are enthusiastic about the benefits of paid promotion may have some lingering concerns about the cost. How can you make sure you’re maximizing ROI and not wasting money? The best way to ensure that you’re squeezing the most value out of your paid promotions is to do your research before you jump in. Analyze the performance of your organic content promotion and use the data to identify content that would make the best candidates for paid promotion. When it comes to ROI, having clear goals is key. Identify and track the KPIs associated with your goals to see if you’re getting the needed bang for your paid-promotion buck. If you’ve been struggling to boost your visibility with your target audience, paid content promotion may be a way to give you a boost. It can help you cut through the noise and actually reach the people you need to turn into customers. Not all paid promotion platforms are costly, and the ROI they can generate can make the cost worthwhile.